Author name: Huntaclay Media

A programmatic agency specializes in programmatic advertising, which is a type of digital advertising that uses automated systems to purchase and optimize ad placements in real-time. Unlike traditional advertising, programmatic advertising uses data and algorithms to determine the best ad placement for a specific audience, based on factors such as demographics, behavior, and location. Compared […]

Programmatic advertising has had a significant impact on brands, both positive and negative. Here are some of the ways it has impacted brands Increased Efficiency Programmatic advertising has made advertising more efficient for brands, as it allows them to target specific audiences more precisely and at a lower cost. It automates the process of buying